ABB FORMULA E AD-DIRIYAH E-PRIX

Mabood Events were overwhelmed to be a part of FIA Formula E Ad-Diriyah E-Prix which made its first debut in the history of the Middle East!
Created in the heart of the UNESCO World Heritage in Ad Diriyah, the race circuit has been hailed as one of the best Formula E tracks. We were proud to be officially appointed by our client for branding and installation of the 2.5 km race track and the surroundings that were witnessed by an audience of 40K approximately, in 2018.

The Saudi General Sports Authority (GSA) commissioned the inaugural of Ad Diriyah E-Prix Festival featuring three nights of concerts running alongside the Formula E track and e-Village offering. It was Saudi Arabia’s first large outdoor multi-day concert. When Formula E returned to Diriyah for the second time in a row, we were proud to help our associates with the installation of Girls on Track, a new initiative encouraging girls to get involved in the world of motorsports - not only behind the wheel but also as engineers and journalists. Our team has supplied tents, banners with metal frames. branding of police barricades for perimeter boundaries and crowd control, welcome arch, flags and wayfinding signages.